We went to the offices where we interviewed two people : Simona Popi, the Public Relations Manager, and Catalin Vasilache, the Production Manager.
- Heidi is one of the top quality companies and is trying to maintain its position, just like Lindt.
The company has always tried to be innovative, natural and individual.
- Does the company have good results ?
- In Romania, we have become part of the local business field and we hope that we will have a thriving business in every country we sell our products in.
- Has the economic crisis affected your business ?
The company has always tried to be innovative, natural and individual.- Does the company have good results ?
- In Romania, we have become part of the local business field and we hope that we will have a thriving business in every country we sell our products in.
-Heidi doesn’t have subsidiaries. It is the company in Romania which represents the Laderach group.
The Laderach group also have a factory in Switzerland and in Germany.
- How do you advertise your products?
- How do you advertise your products?
- We sell to different markets. We participate in shows and fairs and also have very good relations with Auchan, a French company and Metro, here in Romania.
- We haven't had an important drop in production because we have had a 50 % increase in our exports. "We just lost 4 % of our business due to the economic crisis". The other companies lost 24 %.
This is the person that we met from the Sales Department, Eugen Mușat. He is the Sales Manager (responsible for export on some of the markets).
- How many sorts of chocolate do you make ?
- We produce 5o different sorts of chocolate but we have 5 brands.
- How do you decide to make a new sort of chocolate ?
- The marketing team comes up with new ideas from other competitors and we try to introduce the new chocolate on the market. After we wait until we see if it sells well. "
We also asked Catalin Vasilache if he likes his job and he answered : "Of course... Eat chocolate, every day we have to taste some, I have to eat... CHOCOLATE !!!
What a pleasure !"
Introducing you to the managing director, Erwin Vondenhoff :
This the message of the Managing Director to our group :
„Thank you very much for your blog. It's really very nicely done and I am
happy that you got so much information out of your trip here to the
plant...
happy that you got so much information out of your trip here to the
plant...
I wish you and your group a lot of success and maybe even to win the trip to
Paris..... where there are also a lot of chocolatiers. :-)
Paris..... where there are also a lot of chocolatiers. :-)
Best regards!”
Opinion poll
Opinion poll
Some students in our group conducted an opinion poll on the topic of chocolate.
We wanted to find out whether the people around us were into chocolate.
We interviewed 42 people : 66 % were French and 24 % Romanian and the last 10 % were of other nationalities (Lebanese, Swiss, Belgian, and citizens of Luxembourg...).
All of them are chocolate addicts (in other words, "chocaholics").
We asked them which of the chocolate brands they preferred and 59 % answered Milka, 11% Lindt, 7 % Côte d'Or, 14 % Heidi and 9 % other brands (for example, Suchard and Caillers...).
The sorts of chocolate they like best are milk chocolate, milk chocolate with hazelnuts and dark chocolate.
Only 7 % of the people interviewed, did not know the Heidi brand.
23 % had never eaten Heidi chocolate.
A few quotes about chocolate
"If you are not feeling well, if you haven't slept, chocolate will revive you."
"Make a list of important things to do today. At the top of your list, put 'eat chocolate.' Now, you'll get at least one thing done today."
A few quotes about chocolate
"If you are not feeling well, if you haven't slept, chocolate will revive you."
Marquise de Sévigné, 1677.
"Make a list of important things to do today. At the top of your list, put 'eat chocolate.' Now, you'll get at least one thing done today."
from "Charlie and the Chocolate Factory".
"Life is like a box of chocolates...You never know what you're gonna get."
Forrest Gump in "Forrest Gump".
Our interviews
We went in our school and answered people's questions about chocolate.
This was our French teacher when we were younger. His name is Nicolas Jambon.
"I eat a lot of chocolate especially the Milka brand. I also like the Kinder brand and Lindt.
Yes, I do know Heidi and I like the chocolate with hazelnuts and honey very much. I buy Heidi chocolate often, mainly the strong sort."
This is our French colleague, Stanislas de Soete, named Stan.
"Of course I like chocolate, who doesn't like it ? My favourite brand is Milka.
I'm sorry but I don't know the Heidi brand."
This is our Romanian friend, Tudor Filipescu, called Teddy.
"I like chocolate ... especially dark chocolate. I prefer Milka chocolates. Mmhh, I don't know what my favorite chocolate is. I know the Heidi brand and I sometimes buy some of their chocolates.
When I do buy chocolate I buy any kind."
This is our Romanian friend Gabriela Mititelu.
"YES I like, ... Milka chocolate. But, the truth is that I like all sorts of chocolates including Heidi. I buy some for Easter or for special events."
This is another of our Romanian friends, Marie-Renée Andreescu.
"Sure I like chocolate, especially white chocolate. When I say chocolate I think of Milka which is my favorite brand. Of course I know Heidi and I like all Heidi chocolates because they look good and are very tasty. I buy chocolate for Easter and Christmas."
