In 2003 the annual consumption of chocolate per capita was about 1 kg. Today it has reached 1,5 kg per capita. This level represents a much lower consumption per capita compared to other European countries, but the consumption is growing.
The Romanian chocolate market is split into several categories: chocolate tablets, pralines, wafers, chocolate bars, chocolate dragees and drops and seasonal products, specially chocolate products for the Christmas/Easter periods.
In 2004 the imports of chocolate products were over six times higher than the exports.
The main players on the Romanian chocolate market are Kandia-Excellent (with a market share of about 35 %), Kraft Foods Romania (with a market share of about 32.5 %), Supreme Chocolat (with a market share of 7 %).
We went to supermarkets and took pictures of the chocolate shelves.
Here we can see that Heidi has a lot of competitors such as Milka, Kandia, Poiana, Africana, Primola, Laura and also Toblerone.
These are the Easter bunnies !
And the pralines for gifts !
